The Future is Water (TFIW) is an initiative of the Royal Dutch Water Sports Association and sports marketing agency TIG Sports. They have embraced the challenge of connecting the appealing world of water sports with that of the major challenges around sustainability, climate and water in particular.
The series of impressive international water sports events on the Dutch calendar in the coming years (sailing World Championships, The Ocean Race, Allianz Regatta) and the top athletes offers a powerful and unique platform to influence a wide audience. TFIW offers educational programs in an attractive way, will increase awareness among the next generation and support talent in water.
WaterSpark is a strategic advisor of TFIW initiative. We opened up our network and closed several strategic partnerships for TFIW (such as Wetskills, WaterFootprint networks, AIWW, Water Alliance, NWP, Nijhuis). Also the project lead role in organizing the 1st The Future is Water Symposium at Amsterdam International Water Week 2021. This years theme of the symposium is: using the power of sport to make a sustainable & environmental impact.
The cooperation between TFIW & AIWW is established for several reasons:
1. As a kick off for TFIW and to put TFIW on the map in the water world
2. an event to experience how the power of water and sport can be uniquely combined to increase in the impact on sustainable water use
3. Bringing new worlds together and collaborative action
