The Future is Water (TFIW) is an initiative of the Royal Dutch Water Sports Association and sports marketing agency TIG Sports.
They have embraced the challenge of connecting the appealing world of water sports with that of the major challenges around sustainability, climate and water in particular.
The series of impressive international water sports events on the Dutch calendar in the coming years (sailing World Championships, The Ocean Race, Allianz Regatta) and the top athletes offers a powerful and unique platform to influence a wide audience. TFIW offers educational programs in an attractive way, will increase awareness among the next generation and accelerate innovations aimed at sustainability and sailing.
The above is exactly feels is needed to make water a household conversation. Using the sport events to bring the water topic to the youth and activate communities will support valuing water the right way and contibutes to solving the global water challenges. Therefore WaterSpark is a proud supporter of The Future is Water.